Audience Measurement

If you have already checked out Verto’s recent entries regarding marrying telemetry/clickstream and survey data, you know that when combined, they can lead to rich consumer insights that exceed [...]

Survey data and digital behavioral data married together can lead to rich consumer insights.  To demonstrate this, we are going to focus on our passively-metered, cross-device panelists who have [...]

Media Apps, As Opposed to System Apps, Are 50% More Likely to Keep Consumers Engaged Right After Unlocking the Mobile Device!

Almost 50% of Mobile Unlock Sessions Are Shorter Than 30 Seconds! How can mobile unlocking provide opportunities to better capture user attention effectively?

Did you know that most of us unlock our phones about 50 times a day? How can mobile unlocking provide opportunities to better capture user attention?

Did you know that mobile users unlock their device 49 times a day? Here are some first-level insights on unlocking.

The Verto Audience Spotlight provides a cross-device, consumer-centric view on a selected audience segment. This month, we take a closer look at Music Lovers, the top 20% of all adults who [...]