Resources
Verto Insights is a blog that covers consumer insights, industry trends, and best practices for using research to improve business outcomes.
The Verto Analytics COVID-19 Tracker reveals how, during the COVID-19 pandemic—while most offline categories have lost visitors—the online world has more or less kept its audience. Digital devices and screens, as well as the online availability of services and content, have fulfilled needs for which users might otherwise have looked in the offline world.
While the COVID-19 pandemic continues on, the first half-year with the pandemic is over. The seriousness of the pandemic has developed in waves, with the number of emerging cases varying by country; and, as has been shown in our previous COVID-19 trackers, overall consumer behaviors have also varied.
This year has been a very strange one. From the personal to the professional, online or offline, we’ve seen many dramatic changes and shifts in behavioral trends. However, it’s fair to assume that, over time, some changes won’t stick, and our behaviors will go back to normal. However, there are also changes triggered by the global pandemic that will stick over the long haul. So, what does the data tell us about a post COVID-19 world, after a vaccine is developed and economies start to rebound?
Dubbed a visionary by many of his colleagues, Bill Harvey has helped spur the communications industry to a number of positive changes involving information and new technologies for over 3 decades. We had the chance to speak with Bill Harvey to get his perspective on the future of audience measurement.
This year again, I had the honor of attending the annual Media Honeypot conference, where I presented some of our data and thoughts right after the keynote from Axel Springer. I spoke about big trends in digital usage, as shown by our proprietary data, which are currently shaping the thinking of startups, internet-based, and digital-only companies, as well as traditional media companies.
The event was produced originally by Heikki Rotko, former CEO of MTV3 (the largest commercial TV network in Finland), with the intention of connecting the different companies, startups, and corporations within the media industry to exchange thoughts in this very dynamic environment for media and advertising companies.
Once the turkey has been eaten, the family time shared, and the football games have been watched; the holiday shopping season begins. A flurry of trips to different stores, presents to be bought, sales to be compared. The possibilities (and stressors) are endless! Which begs the question: are people shifting their shopping online?
Verto Analytics is pleased to bring a new group of backers and their expertise to the Verto family. These include two media industry veterans, Steve Farella and Steve Marshall. We had the chance to sit down down and get their take on of our favorite topics: data and the future of the media industry.
Last month, Verto presented the webinar, “Verto Audience Spotlight: Social Media Savvy Millennials,” based on our new Audience Spotlight report series. The latest webinar focused on Social Media Savvy Millennials, consumers between the ages of 18 and 35 who comprise the top 20% of all digital consumers based on time spent within social media and communications apps and sites.
Audience Spotlight monthly reports provide a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on a selected audience segment. The latest webinar focused on Heavy Gamers, users who comprise the top 20% of all gamers based on the amount of time they spend per month with games on PCs, tablets, and smartphones.
Last week, Mary Meeker delivered her annual internet trends report, a much-anticipated and extensive look at the global consumer behavior landscape, technology and device market, and political and regulation climate, especially as it relates to Silicon Valley and the investment sphere. Do her findings align with Verto’s own observations of consumer behavior?
Fortnite has been dubbed the “biggest game on the planet” due to its immersive narrative and multiplayer experience. Following on the heels of Verto Analytics’ new report, Audience Spotlight: Heavy Gamers, which dives into the behaviors and demographics of heavy users of games on PCs, tablets, and smartphones, it is only fitting that we take a look into one of the fastest-growing titles next.