Benchmark Trackers

Know and Grow Your Audience
A Single-source audience measurement solution to combine behavioral, demographic, competitive, and device-specific insights in one package.

What You Can Do

  • Show how you rank by mobile v computer access or app v browser access

  • Prove how often your audience engages with you versus your key competitors.

  • Obtain deep behavioral profiles and trafficking information to sell your audience to advertisers that want to reach them.

What We Offer

Day In The Life

  • Highlight the unique way your audience engages with media and devices every day.

  • Digital behavior that defines your audience and sets them apart from other publishers.

Competitive Insights

  • Show advertisers just how loyal your audience is by highlighting daily vs. monthly users.

  • Show how you rank in your category for mobile-only and cross-device users.

Category Insights

  • Understand how much time consumers spend in your industry category overall.

  • Cross-reference other media categories for ways to grow your audience.

Scope of Data

  • Unduplicated net reach and ranking— across all brand properties (apps and web sites)

  • Property-level comparisons to your competitors: reach, engagement, stickiness, etc.

  • Usage breakdowns for cross-device and platform users: time spent, sessions

  • Audience insights—demographics, behavioral profiles, life stage profiles, referral comparisons

Research Output

  • Multi-tabbed spreadsheet with all audience metrics and competitive comparisons

  • Presentation-ready deck containing a day in the life and other key highlights of your audience

  • Formats: Excel and PPT (PDF)

Get Research Insights to Sell Your Audience to Advertisers That Want to Reach Them.

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