Benchmark Trackers
Know and Grow Your Audience
A Single-source audience measurement solution to combine behavioral, demographic, competitive, and device-specific insights in one package.
What You Can Do
-
Show how you rank by mobile v computer access or app v browser access
-
Prove how often your audience engages with you versus your key competitors.
-
Obtain deep behavioral profiles and trafficking information to sell your audience to advertisers that want to reach them.
What We Offer
Day In The Life
-
Highlight the unique way your audience engages with media and devices every day.
-
Digital behavior that defines your audience and sets them apart from other publishers.
Competitive Insights
-
Show advertisers just how loyal your audience is by highlighting daily vs. monthly users.
-
Show how you rank in your category for mobile-only and cross-device users.
Category Insights
-
Understand how much time consumers spend in your industry category overall.
-
Cross-reference other media categories for ways to grow your audience.
Scope of Data
-
Unduplicated net reach and ranking— across all brand properties (apps and web sites)
-
Property-level comparisons to your competitors: reach, engagement, stickiness, etc.
-
Usage breakdowns for cross-device and platform users: time spent, sessions
-
Audience insights—demographics, behavioral profiles, life stage profiles, referral comparisons
Research Output
-
Multi-tabbed spreadsheet with all audience metrics and competitive comparisons
-
Presentation-ready deck containing a day in the life and other key highlights of your audience
-
Formats: Excel and PPT (PDF)
Get Research Insights to Sell Your Audience to Advertisers That Want to Reach Them.
Learn About Our Other Solutions
Data Feeds
Path-to-Purchase
Smart Poll
