Benchmark Trackers
Know and Grow Your Audience
A Single-source audience measurement solution to combine behavioral, demographic, competitive, and device-specific insights in one package.
What You Can Do
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Show how you rank by mobile v computer access or app v browser access
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Prove how often your audience engages with you versus your key competitors.
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Obtain deep behavioral profiles and trafficking information to sell your audience to advertisers that want to reach them.
What We Offer
Day In The Life
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Highlight the unique way your audience engages with media and devices every day.
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Digital behavior that defines your audience and sets them apart from other publishers.
Competitive Insights
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Show advertisers just how loyal your audience is by highlighting daily vs. monthly users.
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Show how you rank in your category for mobile-only and cross-device users.
Category Insights
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Understand how much time consumers spend in your industry category overall.
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Cross-reference other media categories for ways to grow your audience.
Scope of Data
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Unduplicated net reach and ranking— across all brand properties (apps and web sites)
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Property-level comparisons to your competitors: reach, engagement, stickiness, etc.
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Usage breakdowns for cross-device and platform users: time spent, sessions
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Audience insights—demographics, behavioral profiles, life stage profiles, referral comparisons
Research Output
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Multi-tabbed spreadsheet with all audience metrics and competitive comparisons
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Presentation-ready deck containing a day in the life and other key highlights of your audience
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Formats: Excel and PPT (PDF)
