Hannu Verkasalo, Author at Verto Analytics

Verto Analytics Behavioral COVID-19 Tracker: By tracking total mobile and PC time spent, by category, it is clear that PC is the winner against mobile in not only gaining, but also retaining online usage

While the COVID-19 pandemic continues on, the first half-year with the pandemic is over. The seriousness of the pandemic has developed in waves, with the number of emerging cases varying by [...]

Verto Analytics Founder Insights: Six High-Level Trends and Predictions Based on COVID-19 Data

This year has been a very strange one. From the personal to the professional, online or offline, we’ve seen many dramatic changes and shifts in behavioral trends. However, it’s fair to assume [...]

Verto Analytics Behavioral COVID-19 Tracker: In April, Digital Audiences Continued to Flock to Communications and Messaging Services

Verto Analytics Behavioral COVID-19 Tracker: A Few Extremes in Audience Losses and Gains

Verto Analytics Behavioral COVID-19 Tracker: For Most Digital Services, No Radical Changes in Audience Reach

Verto Analytics Behavioral COVID-19 Tracker – Biggest Gainers and Losers among Online Service Categories

The Real Implications of Data Privacy Laws and Regulations

When it comes to data privacy, many of the biggest Internet companies in the world have received lots of criticism over the past years. Massive fines have been issued, and legal proceedings and [...]

How to Accurately Map the Digital Consumer Journey

Is the Media Measurement Industry Playing Catch-Up Compared to the Evolution of Consumer Behavior?

The Best Insights from the 2019 Media Honeypot Conference – Part 2

This year again, I had the honor of attending the annual Media Honeypot conference, where I presented some of our data and thoughts right after the keynote from Axel Springer. I spoke about big [...]