The Verto Glossary: Device Sessions

In our latest glossary post (part one of several), our data analyst Gautam Moktan defines a device session and explains why understanding the context of use for web and app sessions is critical [...]

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Game of Indexes: A Song of Mx, Y, and Z

What exactly is an index? One of Verto’s data analysts de-mystifies the term, and explains how indexes can be used as a comparison and differentiation tool and how rankings can be ordered on the [...]

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