In 2013, women controlled $29 trillion of consumer spending worldwide. By 2018, the global nonprofit firm Catalyst estimates that number will grow to $40 trillion.
How much do you know about your female consumer base? Because today is International Women’s Day, we thought it might be useful to examine some statistics related to how women are using mobile devices and apps.
1. Watch out Apple fanboys, Apple iPhone ownership is driven by female users.
2. Facebook Messenger, Twitter, Instagram, and Yahoo! Mail are the most popular messaging and social apps among women.
4. Today’s mobile gamers are more likely to be female, young (compared to the general online population), and high-income.
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