The Verto Glossary: Exclusive Users

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term. In our last post, we discussed competitive cohorts. Now, we take a look at a complementary term, [...]

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Chart of the Week: Ulta vs. Sephora

The online beauty business is booming. With an expanding number of brands and ways to shop for beauty products online and offline, which retailer is winning the battle for consumers and their [...]

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Verto Index: News

This month’s Verto Index looks at the most popular news brands (apps and websites) among U.S. adults (ages 18 and above), from the New York Times to Forbes.

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