The Verto Glossary: Competitive Cohort

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term, in an effort to make our content and the consumer-centric measurement more useful and easier to [...]

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Verto Index: Travel

This month's Verto Index looks at the most popular travel apps and properties among U.S. adults, from TripAdvisor to Airbnb.

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Introducing Audience Spotlight Reports

Today, we’re excited to launch a new monthly report, Audience Spotlight. Each report will provide a cross-device, consumer-centric view on a selected audience segment, with a deep dive into user [...]

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