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From 2016-17, he served as Chairman of the Board of Verto Analytics, before embarking on a year-long sabbatical in Bali with his family. We had the chance to chat about the experience and how it [...]

This week, a report claimed that a new service called YouTube Remix would replace Google Play Music by the end of 2018. Is this a potential threat for Apple Music and Spotify?

This month’s Verto Index looks at the most popular mobile games among U.S. adults (ages 18 and above), from Words with Friends to Clash of Clans.

In honor of Earth Day, we’re turning our sights towards Uber and Lyft, two of the biggest ride-sharing services in the U.S. (among adults, ages 18 and above).

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term, in an effort to make our content and the consumer-centric measurement more useful and easier to [...]

As Mark Zuckerberg testifies in front of congress this week about his company’s privacy issues, tech pundits and consumers alike have wondered aloud if it’s time for people to quit Facebook. Are [...]

Earlier this year, we launched our latest report showcasing Verto Analytics’ latest research on consumer behavior and how it relates to the path to purchase. In our latest report excerpt, we take [...]

At Verto Analytics, we build and maintain a single-source, passively-metered panel, which gives us both a broad and deep understanding of consumers' behaviors. In the following post, our head of [...]

What distinguishes online shoppers apart from each other? Our latest Chart of the Week features data from our recent e-commerce report, which reveals surprising details about consumer behavior [...]