Last week, Verto Analytics data team presented their June Webinar, How to Use Data and Insights to Tell a Compelling Story About your Cross-Device Audience. Featuring data from our new product [...]
As Facebook steps up its efforts to compete with YouTube on original content curation, one big question still looms: can publishers still monetize video through ads? When it comes to ad [...]
The latest reviews of Microsoft's new laptops hint that Apple’s cachet (and price points) may be wearing thin among consumers. Microsoft's latest batch of laptops may be ready to take on Apple. [...]
Today, the Finnish Venture Capital Association published "Richer data on the life of the modern consumer", their profile on Verto Analytics measurement methodology and on our founder and CEO, [...]
Verto App Watch was named a 2017 SIIA CODiE Awards finalist in the Best Business Intelligence Reporting & Analytics Solution category. Verto Analytics is the first-ever consumer behavior [...]
Verto Analytic's CEO Hannu Verkasalo discusses ARF 2017, how simple audience ratings and old-school research methodologies are obsolete. Today’s media players and publishers are interested in [...]
We already know that American consumers (among adults aged 18 and above) have upwards of 80 apps installed on their devices, including PCs, tablets, and smartphones, but only use a handful of [...]
Verto Analytics today announced a new media measurement product targeted for US and Europe-based publishers. Audience Profiles is the first single-source audience measurement solution to offer [...]