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Snapchat's IPO is one of the most anticipated of the year. But does the company have the user numbers and engagement to succeed?

Consumer mobile behavior across all devices has evolved significantly over the past 10 years. What does this mean for advertisers and brands?

Our latest report features new research that gives brands, advertisers, and publishers an understanding of how multitasking consumers discover and engage with content and services.

Our latest report features Verto Analytics’ newest research on top-level view of the consumer digital trends we observed in 2016, and how they’ll impact mobile, wearables, connected homes, and [...]

Verto Analytics released a new report titled “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior,” prior to the company’s participation in the Mobile World Congress taking place [...]

Verto Analytics looks five of the biggest social media platforms: which ones are growing and which are stagnating in terms of user numbers and engagement?

Facebook’s credibility as an advertising platform has come into question over the past few months - should advertisers call for greater accountability from Facebook and other advertising platforms?

Consumers are using multiple channels and devices to access content which means they can be exposed to brands and advertising in a variety of ways.

Just weeks ahead of its highly-anticipated IPO, Snapchat's user numbers still appear to be struggling, especially compared to rival Instagram.

The mobile industry veteran discusses his extensive research on the mobile industry, his favorite statistics, and what he thinks will happen next.