Consumer mobile behavior across all devices has evolved significantly over the past 10 years. What does this mean for advertisers and brands?
Our latest report features new research that gives brands, advertisers, and publishers an understanding of how multitasking consumers discover and engage with content and services.
Verto Analytics Launches Mobile App Report Which Highlights Multitasking Behavior on Mobile Devices and the Rise of Hub Apps
Verto Analytics released a new report titled “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior,” prior to the company’s participation in the Mobile World Congress taking place [...]
Facebook’s credibility as an advertising platform has come into question over the past few months - should advertisers call for greater accountability from Facebook and other advertising platforms?
Consumers are using multiple channels and devices to access content which means they can be exposed to brands and advertising in a variety of ways.
Just weeks ahead of its highly-anticipated IPO, Snapchat's user numbers still appear to be struggling, especially compared to rival Instagram.
The mobile industry veteran discusses his extensive research on the mobile industry, his favorite statistics, and what he thinks will happen next.