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Slush 2016 kicks off in Helsinki today. To mark to occasion, Verto Analytics takes a look at the most successful startups coming out of the Nordic countries, and analyzes how they rank in the [...]

This year's Black Friday was a smashing success for online retailers. So what's in store for next year's e-commerce trends?

Two months after launching Verto in the UK, CEO Hannu Verksalo explains why Verto chose the UK as its first international market launch, and the unique aspects of the British consumer market.

Millions of Americans are settling down today for Thanksgiving dinner with friends and family. But amid all the eating and drinking, there will be plenty of downtime for a bit of screen time. So [...]

Shelley Zalis is the CEO of The Female Quotient and the creator of The Girls’ Lounge. She founded the online research company OTX in 2000, which was acquired by Ipsos in 2010. This month, we got [...]

This week, we announced a new methodology for determining the value of a mobile app user based on our newly launched Verto Retention Reports™. The framework gives mobile app developers and [...]

Snapchat secretly filed for its IPO this week. With a public offering slated for next year, Verto Analytics takes a look at how much time we actually spend using the app.

Mobile advertising is undergoing phenomenal growth. So why aren't more brands taking advantage of this ad platform? CEO Hannu Verkasalo analyzes some of the biggest challenges in the mobile ad [...]

Verto Analytics announced a new methodology for determining the value of a mobile app user. For the first time, companies can calculate the ROI of their ad spending on mobile.

Visualizing the cross-device consumer: meet Anne and the devices, apps, and services she uses throughout her day.