Notes from my talk at the ARF’s Maximizing Creative Conference. It’s time to rethink the metrics we use when it comes to mobile apps: engagement and usage drives revenues and economics, not [...]
Pokémon GO is easily the year’s most hyped mobile game. But looking beyond the hype, how is Pokémon GO performing sixty days after its original release? And how do these numbers compare to other [...]
This week’s Chart of the Week looks at the device usage of American and British adults, ages 18+, to see who spends the most time on the small screen.
Verto Analytics has announced the launch of its syndicated media measurement services in the UK, offering new insights into the cross-device digital consumer.
Today, we’re thrilled to announce the launch of Verto Analytics’ audience measurement services in the UK. Here's a look at some of our key findings.