Unlock the Consumer Journey
Today, access to proprietary, first-party data about your competitors and audiences is power. By partnering with Verto, you gain a valuable understanding of how your users, prospects, and customers operate online. We tell you when and where people are active, engaged, and making purchases – across every one of their digital devices.
Solutions
Weekly and Monthly Cross-device, Enriched Data Feeds
Competitor Benchmarking and Audience Profiling
Consumer Journey and Other Longitudinal Analyses
What´s New
Our previous blog post talked about the individual aspects of consumer journeys. Verto Analytics has a unique approach that enables publishers and advertisers to look at the overall journey by stages to deliver actionable insights. Verto’s passive measurement has best-in-class coverage with a focus on both cross-device passive measurement as well as retaining a high [...]
It used to be that most online advertising was based on simple click attribution models. Back then, all that mattered was an efficient optimization of clickthrough rates, conversions, on the spot—on that specific context and moment. However, that is not how people behave, which is becoming increasingly apparent today, with such an abundance of products [...]
The Verto Analytics COVID-19 Tracker continues to provide insight on different service categories: how online services are seeing increased use during the COVID-19 pandemic, and how offline places are losing across the board. Context Previously we shared early insights on recent offline and online consumer behaviors. This post will extend our insight into consumer behavior [...]
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