Unlock the Consumer Journey
Today, access to proprietary, first-party data about your competitors and audiences is power. By partnering with Verto, you gain a valuable understanding of how your users, prospects, and customers operate online. We tell you when and where people are active, engaged, and making purchases – across every one of their digital devices.
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In January 2020, the first patient in the U.S. was diagnosed with COVID-19. Since then, people have drastically changed the way they live. As consumers practice social distancing, they have transitioned to remote work and are utilizing online video conferencing tools as their primary means of face-to-face communication. At Verto Analytics, we collect behavioral data [...]
Behavioral clickstream data has spurred a new wave of market research—applied especially toward understanding the consumer journey. Previously, companies would use surveys, interviews, focus groups, and even mystery shopping to better understand how consumers shop and buy. However, with clickstream data becoming increasingly accessible, more big brands are beginning to rely on it to understand [...]
Our previous blog post talked about the individual aspects of consumer journeys. Verto Analytics has a unique approach that enables publishers and advertisers to look at the overall journey by stages to deliver actionable insights. Verto’s passive measurement has best-in-class coverage with a focus on both cross-device passive measurement as well as retaining a high [...]
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