Cross-Platform Consumer Behavioral Measurement

Unlock the Consumer Journey

Today, access to proprietary, first-party data about your competitors and audiences is power. By partnering with Verto, you gain a valuable understanding of how your users, prospects, and customers operate online. We tell you when and where people are active, engaged, and making purchases – across every one of their digital devices.

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Verto Analytics has been a superb data and insights partner for us. Their behavioral measurement data supports a variety of our strategic planning initiatives related to player behavior and growth opportunities.

Matt Penfield Zynga / VP of Consumer Insights
Verto Analytics’ next-generation audience measurement service gives us deep and detailed device and media metrics that help us drive growth of our First Screen solutions in a very strategic manner.

Gregory Wester Executive Vice President, Marketing and Business Development at Mobile Posse
Verto's single-source approach to both behavioral and attitudinal measurement provided a rich way to tell Vox Media's audience narrative.

Edwin Wong Vox Media / Senior Vice President of Media Insights and Innovation

Solutions

Weekly and Monthly Cross-device, Enriched Data Feeds

Competitor Benchmarking and Audience Profiling

Consumer Journey and Other Longitudinal Analyses

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What´s New

Verto Analytics Appoints Ex-Unity and Hatch Executive Surath Chatterji as VP of Technology

SummaryArticle Name Verto Analytics appoints ex-Unity and Hatch executive Surath Chatterji as VP of TechnologyDescriptionIn addition to the executive appointment, Verto announces new board members Ralf Wahlsten from OpenOcean, and Tony Nysten from Finnish Industry Investment, into the board of directors Publisher Name Verto Analytics Publisher Logo

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Connecting Consumers Across Small and Big Screens: The Phenomenon of Second Screen Usage Connected to the Big-Screen TV Experience

Connecting Consumers Across Small and Big Screens: The Phenomenon of Second Screen Usage Connected to the Big-Screen TV Experience In this cross-platform media environment, we need to remember to distinguish screens from devices as well as acknowledge how consumers use different screens simultaneously—as shown in Verto’s recent study with Snap Inc. Among media companies, content [...]

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Verto Analytics Behavioral COVID-19 Tracker: By tracking total mobile and PC time spent, by category, it is clear that PC is the winner against mobile in not only gaining, but also retaining online usage

While the COVID-19 pandemic continues on, the first half-year with the pandemic is over. The seriousness of the pandemic has developed in waves, with the number of emerging cases varying by country; and, as has been shown in our previous COVID-19 trackers, overall consumer behaviors have also varied.

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